‘Woke’ Lebron-Led NBA Finals Experiences Devastating Ratings Blow

Baylor’s NCAA Championship win over Gonzaga drew 16.9 million viewers on CBS, according to The Out Kick.

The most recent NBA Finals averaged nearly 10 million fewer viewers at just 7.4 million.

Just shy of 17 million people watched Baylor-Gonzaga. That’s nearly 10 million more people than watched any game of the NBA Finals last year. Thoughts @mcuban?

— Clay Travis (@ClayTravis) April 7, 2021

Here are ratings from 2016-2019 for comparison (NCAA did not have a tournament in 2020):

2019: NCAA Championship (Virginia-Texas Tech), CBS, 19.6 million; NBA Finals (Warriors-Raptors), ABC, 15.1 million.

2018: NCAA Championship (Villanova-Michigan), Turner, 16 million; NBA Finals (Warriors-Cavs), ABC, 17.6 million.

2017: NCAA Championship (UNC-Gonzaga), CBS, 23 million; NBA Finals (Warriors-Cavs), ABC, 20.4 million.

2016: NCAA Championship (Villanova-UNC), Turner, 17.8 million; NBA Finals (Warriors-Cavs), ABC, 20.3 million.

The NCAA Championship, dropping from 19.6 million to 16.9 million in two-years’ time is a modest decline.

More from OutKick:

The NBA told half of its audience to go away, so it did. The LeBron James-led Finals were down more than 50%. Similarly, the 2021 Grammys gave half the country the middle finger and lost half of its audience too. The Golden Globes, ESPYs, ESPN Radio, and Jimmy Fallon also lost viewers at unprecedented rates because of their far-Left turns.

Americans love to consume politics, but they hate when politics have been aggressively mixed into content like sports, which have been historically consumed as an escape. A recent study found that nearly half of America changed its sports viewing habits once woke political and social messaging spread across the leagues.

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